Earlex

CASE STUDY

Earlex are a staple brand on the DIY shelf. They have a range of heat guns, steam cleaning solutions, wet and dry vacuum’s, paint sprayers and wallpaper strippers which they have sold in excess of 8 million units.

WHAT EARLEX NEEDED

Earlex required:

A brand refresh across the entire company, from corporate identity to imagery through to product packaging and the website.
Product information and photography
A new sub-brand specifically for the automotive market
Sales support for retailers
In-store demonstrations

HOW WE HELPED

We created product information and photography for use by resellers including Amazon, Argos, B&Q, Toolstation, Homebase, Wickes, and Screwfix

In-store B&Q and Homebase demonstrations across the country were devised working in conjunction with a talent agency with 55 representative giving spray painting presentations.

An evaluation of the existing branding was conducted and a proposal put forward for new a logo, datasheets, point of sale, manuals, packaging and product photography. These were collected into brand guidelines to maintain a consistent, uniform marketing approach.

Product content was designed for product collateral including brochures, datasheets, “How to” guides.

Website content and design work was created in conjunction with their Germany head office.

Accessory photography was shot to enable the creation of an ecommerce site to sell spares and accessories.

Sales presentations highlighting how Earlex could support retailers with POS, flyers, information cards, bay mock-ups and FSDU’s were devised.

An automotive brand called Motorspray was created to capture the growing customisation trend for applying peelable paint to vehicles.

WHAT WAS ACHIEVED

During the weekends of the instore demonstrations over 3,000 sprayer units were sold in B&Q and Homebase
Designed and created all the website content for their WordPress site. This includes content, images and functionality working with the Germany head office team. An ecommerce platform was also established to promote and supplying all their spares and accessories.
“How to” guides were published on the B&Q website www.diy.com which helped promote the DIY activity and the products