TITAN
CASE STUDY
As a leader in spraying technology, Titan manufactures and markets a full line of professional-grade sprayers for applying a variety of coatings. Titan products include airless and air powered paint sprayers, fine finishing sprayers, sprayers for applying texture, roofing and corrosion control and protective coatings, and line stripers for sports fields and asphalt. For nearly half a century, contractors and maintenance professionals have relied on Titan products for world-class, end-to-end solutions that are dependable and easy to use.
WHAT TITAN NEEDED
TITAN required assistance with bringing several design assets up to date with new brand guidelines. This incorporated packaging, labels, brochures and adverts.
Additionally, they use an interactive map on their website to display dealer and service centre locations which required a new set of icons in line with the new brand guidelines.
HOW WE HELPED
TITAN is an American brand and therefore needed assistance to ensure their new content was suitable for the UK market. The packaging, labels, brochures and adverts were re-worked and sell-sheets refreshed for use in the UK.
Revised icons to feature on the interactive Dealer and Service Centre map on the TITAN home page. The TITAN shield translated well to the position marker and the rest of the design followed.
